Sunday 4 November 2012

Inspiration- typography

Jaws: This poster is from an older horror film and uses the conventional colour of red to connote blood and death. The font used sees the J curve to make it resemble a wave and the A and the W with the slanted edges seem to resemble the teeth, the use of a sans serif font makes the font easier to read
Dracula: The font used for the title of the film looks as though it's been written in blood, it has no real repeating size or shape to the letters with all the letters being different in shape and size, and even the two A's being of a different shape, it looks as though it would've been hand-written. It's written in red which sticks to the older convention of using red to connote danger and horror. The font at the top, written in capitals as though it's aggressive text, and the use of a serif font also makes the text at the top less friendly to the audience, as though it's supposed to scare them.   
 The Final Destination: Within this poster, there's a play on modern conventions and unlike the older posters, there's hardly any red used, mostly black and white. The title text looks as though it's reflecting something such as light as if it's a mirror- it almost looks metalic- just like the graphology of the shattered mirror above, which links the two together. There's very little use of red, the only red that is used is for the month that the film will be released in as though that'd the danger. Also the pun used at the top links with the shattered mirror being in pieces, and the phrase "rest in piece" which is white and stands out against the dark background.








Mirrors: The R is reversed in the title which plays with the idea of if being reflected because the films called mirrors. The text is written in red which sticks to the convention of horror.



  • When researching through the typography that's used with horror films, it was clear that the colour red was used a lot.

  • The colour red is associated with blood, danger, gore, action but blood being the main one within horror films which is most likely why its used within the typography that comes along with the horror films.
  • It also seems common to use a serif font and also capital letters is another recurring choice which makes the text seem more bold, noticeable and harsh, where as if it was just written in lower case letters, the words wouldn't be as powerful
  • Times New Roman suggest formality, it's used when writing letters and in newspapers so it's a font that people have seen before which may be to make the reader feel as though they recognise something, the font in this situation. But the capital letters makes it clear that this is not writing from a letter or newspaper as it's in a different context, it's the title of an event/series of events, horror ones in this situation because all the covers above are from horror films.

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