When researching typography used within the same sub-genre as our film opening, it became clear that many stuck to the use of Serif fonts and using the colours red, black and white. The colour red connotes things such as blood, gore and danger and seeing as these are some of the things expected by the audience in a horror film, it fits the audiences expectations which is why it's repetitively used for the text.
The typography used for Scream is repetitive over the series of films which makes it unique to the film, the use of bold white writing makes it stand out against those all with similar red, serif titles. The use of white more than red is most likely because it's more modern than Prom Night, Texas Chainsaw and A Nightmare on Elm Street and the older films are those which conformed to the conventions more than now. Although the Smiley film is modern, it has stuck to the conventions and used a deep red for the title, a deeper shade of red to the older films, one that looks like a shade of blood rather than a bright red colour.
The Cornered! typography is the one that goes against the conventions mostly, with use of Sans Serif font and the colours green and white/grey, again one that is more modern than one that stuck to audiences. Into The Darkness and The Final Destination are another two typographies that subvert the audience expectations with a lack of the colour red within them, both being more modern.
The Final Destination text looks as though it's reflecting light, which linked to the smashed mirror in the graphology of the poster, it linked the two together. If we could incorporate something from within our opening/film with the typography, I think it'd be interesting and different.
